Most smart business owners utilize websites and blogs to engage with existing clients and reach potential customers. While most business owners see the value of creating awesome content, the importance of selecting a good web host often takes a back seat. In our experience, most small businesses end up making a wrong choice in the beginning because they do not properly evaluate their needs.
What Happens When You Make The Wrong Hosting Choice?
As a business, one of your most important priorities is maximizing profits. If you think choosing the wrong web hosting can’t have a negative impact on your income, think again. Here are some bad things that can happen when you don’t choose the best hosting for your needs:
- Loss of revenue – If your site goes down, your potential customers will not be able to view your blog posts or learn about your products and services. Even worse, if you host an online store, you will lose out on potential sales and income. Amazon recently had a 40 minute outage which cost them about $5 million dollars. Your loss might not be as big, but it’s still a loss of revenue.
- Negative effect on your SEO Ranking – Your goal with content marketing is to rank high in search results so customers can easily find you. If your site is down repeatedly when search engines are attempting to visit, then your ranking will be adversely affected. Aside from downtime, many SEO experts believe that slow websites can also hurt your rankings.
- Security and Malware Attacks – There is no perfect solution for keeping your website secure. However a reputable web hosting company will back up your data to a remote server and make it easy to restore in case your site is hacked. They will also assist you with technical support, maintenance and security issues 24 hours a day.